![]() "Spoontember is an initiative created by Feeding America to broaden domestic awareness of the hunger issue. ![]() Participates are encouraged to post a photo of them with a Cheeky spoon balanced on their noses to bring awareness to the stark fact that hunger affects one in six Americans. The other thing is my use of text and it's an unexpected messages," Hatch said.Ĭheeky is also participating in a campaign for Hunger Action Month, aptly named Spoontember. It was a design I did for Anthropologie a few years ago that became a signature of my brand. This pattern was sort of the core of where I started. I wanted it to look like a dinner plate but be a drawing of a dinner plate at the same time. "I love the ten-inch dinner plate that is a trompe l'oeil. Often it's this play between something that we expect and something that's different than we expect," Hatch said. "When I was thinking about doing the designs, I wanted to do something that was really about me, Molly Hatch and the aesthetics that my person, my consumer, my girl in general likes. My brand has been developing for several years through my collaborations with multiple different companies and this was an exciting opportunity for me to take my interest in food and combine it with design," the artist said. I grew up in this household of educated farming folks who were really interested in changing how people saw food. It was an organic farm in the 80s, before that was cool. ![]() Cheeky's brand mission resonated with artist Molly Hatch.
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